Visual
Social Digital · Content Creator · Art Direction

Stories
told visually.

I combine art direction, motion and social media to bring character-driven brands to life.

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2026
Motion Design· Social Media· Art Direction· AI Content· Production· Graphic Design· Digital Marketing· Pinterest Ads· Community Management· Motion Design· Social Media· Art Direction· AI Content· Production· Graphic Design· Digital Marketing· Pinterest Ads· Community Management·

Selected work

07 projects
Bianca AI Avatar
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01AI Avatar · Strategy · Content
Bianca, AI Avatar
Creator · @bianca.europamundo · Press coverage in Ladevi
Alpine Provisions
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02Social Media · Pinterest Ads · Growth
Alpine Provisions
Content Creator · @alpine.provisions · 1.3M impressions
Firmora Labs
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03Social Media · Pinterest Ads · Wellness
Firmora Labs
Content Creator · @firmora_labs · +917% impressions
Europamundo Brasil
Instagram → YouTube Live → Facebook Live →
04Social Media · Community · Content
Europamundo Brasil
Community Manager · @europamundobrasil

Content strategy, Instagram Lives and community management for one of Latin America's leading tour operators.

Premios Goya
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05Film · Sustainability · Production
38 Premios Goya
Carbon Footprint Measurement · Set Visit · Fiction Assistant · Valladolid 2024
FAR Zara Concept
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06Design · Motion · Concept
FAR, Zara Concept
Art Direction · Motion Design
PhotoVogue
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07Fashion · Editorial
PhotoVogue
Published · Vogue PhotoVogue
As seen in
Ladevi · TravelTech
"Europamundo launches new AI-based avatars"
The avatars were developed entirely by the in-house Social Digital Department team, Luiza Novaes is named as part of the team behind the initiative.
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Gaceta del Turismo
"Europamundo advances its AI strategy with digital avatars for more emotional communication"
Coverage of the AI avatar project developed by Europamundo's Social Digital Department, the team Luiza leads content for.
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Europamundo · Social Digital Dept.
AI Avatars: MarIA, BIAnca & Leo
Three AI-powered brand ambassadors deployed across Latin America, Brazil and English-speaking markets, conceived, built and managed by the internal social team.
@bianca.europamundo
🔒
Proven Results

This section contains detailed campaign metrics and analytics.
Available upon request for potential clients and employers.

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Proven results

Numbers that speak

Alpine Provisions Feb, May 2026 · Instagram · Pinterest · TikTok
1.30M
+225.54%
Total Impressions
17.76K
+9.70%
Total Followers
6,052
+149.05%
Total Interactions
774
+301.04%
TikTok Followers
Instagram 1.02M ↑ +171.25% impressions
Pinterest 212.93K ↑ +1,182,827% impressions
TikTok 63.91K ↑ +185.33% impressions
Posts published 230 ↑ +4,500%
Top post "Cabin weekends just hit different 🌲 Sauna, steam, and the scents of the forest."
67.23KImpressions
Firmora Labs Feb, May 2026 · Instagram · Pinterest · TikTok
347.5K
+917.60%
Total Impressions
2,917
+2,233%
Total Interactions
261K
Pinterest
Impressions
186
+3,620%
Posts published
Instagram 68.34K ↑ +100.13% impressions
Pinterest 261.15K ↑ from scratch
TikTok 18.02K ↑ from scratch
Instagram Interactions 344 ↑ +175.20%
Top post "Women's health is complex. And hair health is part of that story. That's why we spent years combining the right ingredients..."
11.2KImpressions
Luiza Novaes
About me

Creative with purpose and data

I'm Luiza Novaes, content creator, art director and social media specialist. I combine creative vision with data-driven strategy to build digital presences that grow.

Part of Europamundo's Social Digital Department, where I co-created the AI avatar Bianca, covered by specialist travel press Ladevi and Gaceta del Turismo. I have also grown brands like Alpine Provisions (1.3M impressions) and Firmora Labs (+917% impressions) through organic content and Pinterest Ads.

Social Media Strategy Content Creation Motion Design Art Direction Pinterest Ads Community Management AI Content After Effects Premiere Figma
What I offer

Services

01 Social Media & Community Strategy, planning and content production for Instagram, TikTok, Pinterest and YouTube. Community management and analytics. →
02 Art Direction & Design Visual identities, brand systems and editorial pieces with personality and visual coherence. →
03 Motion Design & Video Animations, reels and audiovisual pieces that bring the brand to life through motion. →
04 Paid Social, Pinterest Ads Creation and management of Pinterest advertising campaigns with CPC and reach optimisation. →
05 AI Content Creation Avatars, characters and AI-generated content integrated into innovative brand strategies. →
Find me LinkedIn Vimeo
Get in touch

Let's work together.

luizanovaes.info@gmail.com →
How can I help you? ▾